EDUCATION
Bentley University
McCallum Graduate School of Business
M.S. Human Factors in Information Design
August 2019
GPA: 3.84
High Distinction Honors
University of California, Los Angeles
B.S. Cognitive Science
Specialization in Computing
June 2016
GPA: 3.76
Cum Laude Honors
EXPERIENCE
Sony PlayStation (SIE) San Diego, CA
UX Research Lead, June 2024 - Present
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Hire, develop, and manage a team of mixed-methods researchers providing insights to support the full MLB The Show development cycle
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Strategize with studio leadership to apply research and analytics data to decision-making and inform future product direction based on user and business needs
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Conduct high-impact strategic research to address gaps in knowledge, such as motivational models, segmentation, and opportunity analyses​
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Ensure that the necessary tools, processes, and resources are in place for the research team to deliver the highest impact research for the business, and to allow researchers to perform at their best
Senior User Experience Researcher, October 2020 - June 2024
User Experience Researcher, June 2019 - October 2020
Associate User Experience Researcher, June 2016 - June 2019
User Experience Research Intern, June 2015 - September 2015
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Work to improve player experiences on a variety of PlayStation games and products including the successful Triple-A franchise, MLB The Show
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Design and conduct UX research studies in order to investigate key questions of both usability and appeal, utilizing a wide array of research methodologies including classic usability testing, group playtests, one-on-one interviews, diary studies, and surveys
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Analyze qualitative and quantitative data to pinpoint user pain points, derive insights, and effectively communicate actionable results to game development teams to drive change
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Develop data-driven frameworks and models to better understand and visualize the user experience, turning complex data into simple design tools for development teams
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Leverage telemetry and marketing data alongside research results to provide a holistic view
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Facilitate brainstorming and design thinking workshops with development team
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Advocate for the value of UX research and human-centered design throughout the organization
Arkaive Inc. Los Angeles, CA
Product Designer & Usability Analyst, January 2016 - June 2016
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Improved the design and usability of an education attendance tool and company website in a fast-paced startup environment
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Created web and mobile user interface designs to help present information to users in a clear and intuitive way, conducted usability reviews and heuristic analyses on the web application and site, and brainstormed innovative product features
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Designed brochures, advertisements, and social media graphics to help promote the company in clear and engaging ways
Daily Bruin Online Los Angeles, CA
UI/UX Specialist, October 2015 - June 2016
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Led the UI/UX team on a redesign project of Bruinwalk.com, a popular resource for UCLA students providing professor, course, and apartment reviews
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Planned, designed, wireframed, and created high-fidelity web and mobile mockups of the site with a focus on creating a more user-friendly and intuitive experience
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Tested features and designs through focus testing and surveys, analyzed results, and iterated designs based on findings
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Worked closely with advertising manager to ensure business needs were met and balanced with user needs
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Developed and ran a UX workshop for members of Daily Bruin Online to teach and promote internally a user-centered mindset
UCLA Human Perception Laboratory Los Angeles, CA
Research Assistant, March 2015 - June 2016
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Worked on a study using perceptual and adaptive learning module (PALM) technology to investigate pattern recognition in algebra and classical music
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Designed and tested PALM, recruited and ran research participants through experimental procedure, and analyzed and presented quantitative data
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Selected to present published research on perceptual learning in music at the 2016 Psychology Undergraduate Research Conference (PURC) at UCLA to students and faculty from universities nationwide
UCLA Programs In Computing Lab Los Angeles, CA
Programming Lab Assistant, June 2014 - June 2016
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Ran computer lab for undergraduate programming students
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Tutored students in C++ and web programming
SKILLS & TOOLS
Tools: Qualtrics, UserZoom, UserTesting, Microsoft Excel, SPSS, Tableau, Axure RP, Balsamiq, Adobe Photoshop, Sketch
SUBJECT KNOWLEDGE
Human Factors
Cognitive Psychology
Social Psychology
Behavioral Psychology
UX/UI Design
Video Games
Accessibility
RESEARCH METHODS
Usability Testing​
Appeal Testing
Interviews
Playtests
Focus Groups
Diary Studies
Ethnography
Survey Design
Heuristic Review
ANALYSIS & REPORTING
Qualitative Data Analysis
Quantitative Data Analysis
Pattern Recognition
Framework Development
Data Triangulation
Data Visualization​
Storytelling With Data
Key Insights
Actionable Recommendations
OTHER
Workshop Facilitation​
Design Thinking
Persona Development
Interaction Design
Wireframing & Prototyping
C++
HTML & CSS
Leadership & Mentorship
Video Editing